OK, so I've re-done my keyword research. Has anyone noticed that Google throws up different figures between searches, even a few minutes apart. So that doesn't matter much, but it does when your initial competition analysis shows 300,000 - 80 (broad - exact) when it should have been 5,000,000 - 11,000 (broad - exact). Surely 30 minutes doesn't make that much difference. Now re-starting my campaign along more competitive lines.
Google first look:
So, I added Wonder wheel analysis in stages, too:
This strongly suggests that treatments, therapies or remedies are the best 'buying' arthritis keyphrases based on the concept of pain relief.
Natural is a further keyphrase modifier - quite an in concept, I think.
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